UNIQLO: Human Vending Machine

Posted Wednesday, November 19, 2008 @ 03:04 in Style by Kristen Tambara

Leave it to the technologically savvy Japanese to create such a great marketing scheme. Clothing company, UNIQLO, set up shop in New York City’s Time Square to hand out free clothing from their newest HEATTECH collection in a very unique way.

This Japanese brand staged a series of “human vending machines,” in which a person stood inside an icebox and handed out complementary products from the new line. HEATTECH, has the ability to turn moisture into heat, further insulating the body with warmth.

Stuff like this makes me skeptical, but usually when the Japanese invent something like this, it’s usually legit. I definitely have to check this out…too bad there are no UNIQLO’s out on the West Coast. So all my East Coast readers, let me know how this new line is!!

Source: Hypebeast
Photos/Video: Street Etiquette

 

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